You and I are constantly bombarded with some big national mortgage companies advertising. Because they are familiar to you from a TV or radio ad, does this automatically make them the best place to get a mortgage loan? The answer is no. 100% absolutely no…
The real difference from any lender on any given day might be about .125% for the same program when comparing the same closing cost quote.
Mortgage Advertising Bait-n-Switch
Most of their so called “deals” simply employ creative low ball quoting that the average homeowner doesn’t understand. To make it worse, these types of companies typically employ low level, low education application clerks. Is that who you want handling your largest financial transaction? An application clerk?
Another item to understand… if all lenders get their money from the same bond market on the same day at the same time. If all lenders have essentially the same costs to close your loan. How does the company advertising on TV and radio all day, everyday, in all markets across the country pay for that huge expense? Well silly… They charge it to you!
We have a saying in our office. They more they advertise, the faster you should run away.